The Rossmann TVC
Film 02 · Television commercialWatch the full campaign film here.
Rossmann brought a new promotion model to television, and Suzuki introduced turbo engines through creators
At Reason & Friends, I led brand and performance marketing across retail, automotive and other national accounts. These two campaigns show the range of that agency leadership.
Rossmann entered television with a campaign built around its centaur character
Retail · Brand strategy, TV commercial and integrated campaign
The campaign sequence
The campaign introduced the Rossmann centaur in three stages: a pre-campaign film, the television commercial and a behind-the-scenes film that showed how the character was made.
The situation
Rossmann was taking promotions beyond printed magazines into digital channels and television. Suzuki needed to introduce turbo engines to consumers through an influencer-led campaign.
My remit
I led the brand and performance marketing discipline at Reason & Friends. I originated the Rossmann strategic concept and led its television commercial while also leading the Suzuki influencer campaign.
What I did
- Rossmann strategy
- I originated the strategic concept for a retail campaign built around the changing promotion model.
- Television commercial
- I led the commercial through development with Rossmann, creative and production partners.
- Suzuki influencer campaign
- I led an automotive influencer campaign that introduced turbo engines to a consumer audience.
Evidence
I hold a published strategic-lead credit on Rossmann activity. The agency portfolio included 14 national accounts in retail, healthcare and automotive.