Product filmSee Sybrillo in motion
Watch the Sybrillo product film here.
Sybrillo took a camera-stabilization product from an idea to 52 countries
As founder and CMO of a consumer hardware company, I brought product positioning, ecommerce launch activity, crowdfunding and investor communication into one commercial path.
A camera-stabilization product built for an international audience
Consumer hardware · Product marketing, ecommerce, crowdfunding and investor communication
Product and brand system
The commercial story had to make a technical product understandable to customers. Product design, the companion app and audience-facing brand communication needed to present one clear proposition.
Product and companion app
Camera-stabilization hardware with a connected application.
Product design
A consumer hardware product built around camera stabilization.
The situation
A camera-stabilization product needed an audience, a commercial launch path and funding before it could compete internationally.
My remit
I founded Sybrillo and led marketing as CMO from 2015 to 2019. The role included product positioning, ecommerce activity, audience development and communication with investors and the board.
What I did
- Built the launch audience
- I developed the audience and market story for a new consumer hardware product.
- Led commercial launch activity
- I connected product marketing, ecommerce and crowdfunding around the route to market.
- Managed investor communication
- I coordinated investor outreach, reporting and runway planning as the company grew.
Evidence
Sybrillo sold consumer hardware in 52 countries with a 12-person team.